JEL Labsjel labs.
deliveredWebsite RU · KK · EN + 7 films RU · EN

GET2GEAR

The get2gear.com website in Russian, Kazakh and English and seven industrial films in Russian, English and exhibition versions for a Kazakh engineering company. The whole project is approved by the client.

open get2gear.com ↗
GET2GEAR
year
2026
client
Get2Gear (Get to Gear LLP), Almaty
our role
End-to-end website, scripts, AI production, motion graphics, edit and sound
stack
Next.js 16 · React 19 · Tailwind CSS 4 · next-intl · GSAP · Lenis · Cockpit CMS · Nano Banana Pro · Vertex AI · Seedance 2.5 · Wan · HyperFrames
films in the series
7
versions of each film
3
website languages
3
storyboard frames
104
01

the task

Get2Gear provides engineering, equipment supply and contamination control of industrial oils for mining, oil and gas and EPC projects in Kazakhstan and the CIS. The company needed a serious presence online and videos that explain complex engineering so that both a chief mechanic and a procurement manager get it.

02

what we did

  • The get2gear.com website in three languages: home, three service lines, a video library, news
  • A CMS for the client: their editor updates copy in all three languages, with a release queue and backups
  • A series of seven one-minute films: the company, the physics of contamination, tank protection, filtration, a mining example, the economics of maintenance, industry solutions
  • Every film in three versions: Russian, English and an exhibition cut with music and titles, no narrator
  • A recurring cast of synthetic characters: an engineer, a technician and a client representative

The film series

Seven one-minute films. Short silent excerpts here; the full versions are on get2gear.com.

V1 — the company: an excavator in the pit
V2 — the physics of contamination: particles in a drop of oil
V3 — tank protection: a breather and a drop of moisture
V4 — filtration: an off-line unit in the workshop
V5 — an example: the pit at dawn
V6 — the economics of maintenance: idle machinery
V7 — industry solutions: the pit and a night-time oil and gas site

The get2gear.com website

Strict industrial design, three languages, built for phones as well.

Home page, Russian version
Home page, Russian version
Phone, RU
Phone, RU
Phone, KK
Phone, KK
Phone, EN
Phone, EN
Home page, Kazakh version
Home page, Kazakh version
Home page, English version
Home page, English version
The Engineering service page
The Engineering service page
The Equipment service page
The Equipment service page
03

process & making-of

  1. 01

    Second-by-second scripts

    Every film was scripted to the second together with the narration and approved by the client before any image.

  2. 02

    Style bible

    One documentary language for the whole series: brand yellow and black, steel, the amber of oil.

  3. 03

    Storyboard

    104 storyboard frames and review rounds in a spreadsheet — the client saw every shot before production.

  4. 04

    Key frames

    Two passes: scene anchors first, then dependent shots, with contact sheets at every review.

  5. 05

    Animation and graphics

    Video in Seedance and Wan; engineering diagrams and titles as motion graphics in HyperFrames.

  6. 06

    Sound, languages, delivery

    Russian and English narration, music, exhibition cuts. Every client note closed, files delivered with checksums.

V1 storyboard: hook, shots, timing
V1 storyboard: hook, shots, timing
The recurring cast: engineer, technician, client representative
The recurring cast: engineer, technician, client representative
Key frame: the pit at dawn
Key frame: the pit at dawn
Key frame: an engineer at a CAD model
Key frame: an engineer at a CAD model
Motion graphics: a bypass filtration diagram
Motion graphics: a bypass filtration diagram
One shot in three versions: RU, EN and exhibition
One shot in three versions: RU, EN and exhibition
Storyboard of the Industries block
Storyboard of the Industries block
04

technology

  • Next.js 16
  • React 19
  • Tailwind CSS 4
  • next-intl
  • GSAP · Lenis
  • Cockpit CMS
  • Nano Banana Pro · Vertex AI
  • Seedance 2.5
  • Wan
  • HyperFrames

Website — Next.js 16, React 19, TypeScript, Tailwind CSS 4 and next-intl, motion with GSAP and Lenis. A static build with versioned releases and rollback, plus a separate Cockpit CMS for the client's editor. Video — frames in Nano Banana Pro via Vertex AI, animation in Seedance 2.5 and Wan, assembly and graphics in HyperFrames.

05

team & JEL's role

JEL Labs delivered the whole project: from the website's structure and design to the films' scripts, production and language versions.

06

results & feedback

The client approved the whole project — the three-language website and every film. The site is live at get2gear.com, the films sit in its video library, and the exhibition cuts are ready for trade-show stands.

  • The whole project accepted by the client: the website in Russian, Kazakh and English, the films in Russian, English and exhibition versions
  • Every client note on the films resolved before delivery

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