JEL Labsjel labs.
CREATIVE PRODUCTION / ALMATY43.2389° N · 76.8897° E

ai video.media.digital.

BRIEF / 001AI-first studio from Almaty: media production and digital products that work for business.

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JEL / 01one team. the whole production.
video · ads · cartoons · films · ugc · websites · chatbots · automation · crm · video · ads · cartoons · films · ugc · websites · chatbots · automation · crm · video · ads · cartoons · films · ugc · websites · chatbots · automation · crm · video · ads · cartoons · films · ugc · websites · chatbots · automation · crm ·

ONE TEAM RUNS THE PROJECT FROM IDEA TO RELEASE: SCRIPT, PRODUCTION, SOUND AND CODE — NO SUBCONTRACTORS, NO LOSSES AT THE SEAMS.

№ 01 /

what we do.

01 /

ai media production

Video, animation and visuals — from the idea to the final file.

  • Ad filmsPerformance and brand, from script to final mix
  • UGC and creator videoSynthetic presenters, reviews and testimonials cut per platform
  • Animation and cartoonsFrom storyboard to a finished episode in one style
  • Films and documentaryAuthored stories with characters that hold from shot to shot
  • Product visualsCards, banners and key frames without a shoot day
  • Live action, CGI and motionFor the moments that need a real camera or honest 3D
  • LocalisationVoice, lip-sync and subtitles in Kazakh, Russian and English
  • Brand identityA logo, a key visual and the rules the brand lives by

02 /

digital solutions

Sites, services and automation that keep working after handover.

  • Sites and landing pagesFast, multilingual, with analytics and SEO from day one
  • Web applicationsCatalogues, bookings, dashboards, admin panels
  • Telegram botsRequests, payments and alerts where the customer already is
  • CRM and automationTie leads, stock and reporting together so nobody counts by hand
  • IntegrationsPayments, delivery, 1C and marketplaces over APIs
  • AI inside the companyAssistants, content generation and document triage

№ 02 / the ai question

you decide how much ai is in it.

AI is a tool, not a genre. For every brief we pick where models actually help and where they only get in the way. Three modes, and we say plainly which one we propose and why.

01 /

full ai

The whole pipeline on models. Maximum speed and volume for the least money — at the cost of the unexpected move.

reach for it whenCreative variants, localisation, product visuals, testing hypotheses.

02 /

hybrid

Models do the heavy lifting, people do the heavy thinking: the idea, the drama, frame-by-frame approval.

reach for it whenOur default: advertising, films, campaigns.

03 /

humans only

Shooting, directing and design with no generation at all.

reach for it whenWhen the cost of a mistake beats the cost of speed, or the brand does not allow AI.

The quote always says what a model made and what a person made. You decide where that line sits.

№ 03 / 06

case studies.

SELECTED / WORK06
FILTER CASES
SHOWING 06 / 06

in numbersacross the published cases

01 / PROOF
006
/ cases in the portfolio
02 / PROOF
450+
/ shots and scenes through the AI pipeline
03 / PROOF
003
/ localisation languages available
04 / PROOF
2023
/ in production since

№ 04 /

how we work.

01 /

brief

Call, goals, estimate — within one day

02 /

concept

References, prototype, test generations — before production

03 /

production

Iterations with interim reviews, revisions included

04 /

launch

Deploy, analytics and post-release support

№ 05 /

We come from full CGI production, software development and sound design — and merged that experience into one studio. AI-first, but not AI-only: we shoot, model, animate and write code wherever it gets the better result.

№ 06 /

our works.

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  1. 01Sports campaignads
  2. 02Auto presentationbrand
  3. 03City storiesfilm
  4. 04Epic teasercgi · ai

№ 07 / our side project

recording studio.

Our own studio in Almaty: three rooms, recording and rehearsals. Booking via Telegram bot.

studio.jel.kz →

№ 08 /

got a project?

Two paragraphs about the task is enough — we reply within one business day.

write to us → hello@jel.kz